Bob is a plumber struggling to gain new clients and retain old ones. He decided to join Instagram and Twitter to help obtain social media exposure and brand equity. While his initial posts did draw some attention from prospective clients, he realized his efforts were not turning them into regular clients. His clients were getting extremely frustrated and he did not understand why.
After hearing about call tracking services, Bob started using the service and realized how many opportunities he was missing out on. He later began attaching a call tracking number to each media outlet and his business started to take off.